Opti Digital is an advertising monetization platform that enables online media publishers to optimize their revenues while preserving their website performance. It consists of three main hubs, designed to operate either complementarily or independently according to the publishers’ needs.
✔️ Ad Manager Hub (available as SaaS or Managed):
A comprehensive solution designed to support advertising teams of major media groups in maximizing the value of their inventory while ensuring an optimal user experience. Its lightweight 50 KB tag minimizes performance impact and delivers ads up to twice as fast as the industry average.
Ad Manager Hub includes key features such as intelligent refresh, lazy loading, dynamic ad insertion, centralized price control, and A/B testing capabilities. With real-time data access and customizable reports, teams can swiftly adjust their monetization strategies based on concrete performance indicators.
✔️ Yield Hub
A solution that calculates and delivers dynamic floor prices in real time to all programmatic partners to maximize revenue. Its predictive machine learning model analyzes over 27 key signals such as time of day, device type, user value, and ad placement, to set optimal price floors that drive true market value while maintaining strong bid volume.
Yield Hub typically drives a yield increase of +15% to +30%.
✔️ Demand Hub
An innovative ad format directly inspired by social media, delivering high-impact, user-friendly ads that blend seamlessly into content. Powered by a proprietary algorithm, it forecasts attention at the impression level and adjusts bids accordingly to maximize value.
Available via a standard Prebid Bid Adapter or a simple tag, it also connects publisher inventory to premium demand sources, boosting bid rates, win rates, and overall revenue by +7% to +10%.