POSITIONING
Weborama, an AdTech pioneer in semantic artificial intelligence in France and Europe, helps meets the new technological challenges facing agencies, publishers and advertisers in the digital advertising market, while guaranteeing a respectful relationship with web users.
OFFERS & SOLUTIONS
- Technologies :
The Data Clean Room to accelerate Data Collaboration strategies (monetization, intentional data exchange, insight or measurement) while complying with security and privacy regulations.
The Marketing Platform (DMP/CDP) to collect and organize data, making full use of all cookieless functionalities and interconnections with complex ecosystems.
- Data & Insights: Weborama's Data Science teams draw on semantic artificial intelligence to create value through precise knowledge of its audience, identify emerging trends, detect decision-triggering signals and define activatable insights.
- Media Activation: Weborama's Activation Experts create semantic, personalized and activatable contextual segments thanks to a precise analysis of the context of web pages read by Internet users, and thus implement high value-added 100% data-driven targeting strategies to maximize the results of programmatic campaigns (branding, traffic, visibility and performance). Through the acquisition of Adways, Weborama extends its contextual activation solutions to include InVideo.
NEWS
06/20/23: Weborama and xpln.ai seal strategic partnership for the post-third-party cookie era
05/30/2023: Weborama successfully tests a new approach to measuring the effectiveness of media campaigns using CRM with SNCF Connect
03/16/23: Data Clean Room for measurement in a cookie less world
02/11/22: Weborama wins leboncoin DMP RFP
KEY FIGURES
Founded in 1998 - 201-500 employees
CONTACT
Mathilde DUQUESNE, Communications Director - mduquesne@weborama.com 06 82 72 16 48
TeaserMeeting Rooms
Ratecard - the AdTech & MarTech communications agency
