Weborama, an AdTech pioneer in semantic artificial intelligence in France and Europe, helps meets the new technological challenges facing agencies, publishers and advertisers in the digital advertising market, while guaranteeing a respectful relationship with web users.
OFFERS & SOLUTIONS
- Technologies :
The Data Clean Room to accelerate Data Collaboration strategies (monetization, intentional data exchange, insight or measurement) while complying with security and privacy regulations.
The Marketing Platform (DMP/CDP) to collect and organize data, making full use of all cookieless functionalities and interconnections with complex ecosystems.
- Data & Insights: Weborama's Data Science teams draw on semantic artificial intelligence to create value through precise knowledge of its audience, identify emerging trends, detect decision-triggering signals and define activatable insights.
- Media Activation: Weborama's Activation Experts create semantic, personalized and activatable contextual segments thanks to a precise analysis of the context of web pages read by Internet users, and thus implement high value-added 100% data-driven targeting strategies to maximize the results of programmatic campaigns (branding, traffic, visibility and performance). Through the acquisition of Adways, Weborama extends its contextual activation solutions to include InVideo.
06/20/23: Weborama and xpln.ai seal strategic partnership for the post-third-party cookie era
05/30/2023: Weborama successfully tests a new approach to measuring the effectiveness of media campaigns using CRM with SNCF Connect
03/16/23: Data Clean Room for measurement in a cookie less world
02/11/22: Weborama wins leboncoin DMP RFP
Founded in 1998 - 201-500 employees
Mathilde DUQUESNE, Communications Director - email@example.com 06 82 72 16 48
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