POSITIONING
Channel Factory is a global technology provider that enables brands to connect with their desired audience in the right digital environment across YouTube, TikTok, Meta, CTV and more.
We deconstruct the digital ecosystem, enabling brands to run across the right inventory for their brand. We are experts in:
• Safety & suitability
• Contextual alignment
• Performance & efficiency
• Conscious advertising practices
OFFERS / SOLUTIONS
Running ads on digital platforms against the wrong content is a waste of ad spend and can be damaging to the brand. That is why Channel Factory was created, to help build a better digital ecosystem for both consumers and advertisers. The core pillars for our solutions include:
Brand Safety & Suitability
54% of consumers would have a negative opinion of brands running their ads on content made by creators whose values they disagreed with. We use our unique data advantage including metadata, keywords, audio and video transcriptions, text, sentiment and more to ensure advertisers are reaching the right audience against the most relevant, brand safe topics and content.
Contextual Alignment
73% of consumers would be more likely to buy from brands whose ads are relevant to the content they’re consuming on YouTube. In head-to-head tests we’ve run, ad campaigns without brand suitability controls have been shown to waste up to 28% of ad impressions on content that did not promote the brand message. We help individual brands run on what is contextually aligned content for them.
Conscious Advertising
We recognise that the world is moving into an era of inclusivity and that it is important to help fix inherent biases within the advertising industry to drive change. We’re enabling advertisers to thoughtfully invest their media dollars in line with their brand values, which will help build a more inclusive and conscious world.
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