Retail media is currently at the forefront, thanks to its ability to provide targeted and measurable reach to brands, coupled with its unparalleled effectiveness. However, the operational complexity it entails poses a real challenge for all stakeholders.
On one hand, for brands, market fragmentation and the myriad of technologies make it difficult to gain a comprehensive view of advertising performance, thus limiting media investments. On the other hand, for retailers, implementing a retail media strategy requires significant expertise and substantial technological and financial resources.
Addressing these challenges led to the creation of Unlimitail, combining cutting-edge technology and retail media expertise. By covering the entire value chain, Unlimitail aims to be a single point of contact for its clients' retail media activities in Europe and Latin America, with simplicity as its guiding principle.
In practical terms, for brands, Unlimitail streamlines their retail media operations with a single access point, offering unparalleled, omnichannel, and international reach.
With Unlimitail, we redefine the landscape of Retail Media. To learn more, come meet and discuss with Mathieu Saudemont, our Head of Sales Europe!
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