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Description
The multiplication of programmatic players often results in poor visibility of cash flows and a significant ecological impact, due to the large number of requests generated. But is drastically reducing the list of partners really more effective in terms of overall performance? How can we find the optimum balance? In this round table, we'll explore which data to leverage to make informed decisions, and how artificial intelligence can help publishers refine their strategy.
SPO : Trouver l’équilibre entre rationalisation et performance
Sponsoredby
Ratecard - the AdTech & MarTech communications agency
